At 52, supermodel and former America’s Got Talent judge Heidi Klum is turning heads once again—this time with a brand-new Erewhon smoothie collaboration. Klum now joins the ranks of celebs like Olivia Rodrigo, Hailey Bieber, and Bella Hadid, all of whom have launched their own signature blends at the trendy health store. And true to her bold style, Heidi is promoting the launch in a tiny bikini, proving that business and bikinis do mix.
The ‘Kluminator’ Strikes Again
Supermodel Heidi Klum, 52, is serving summer vibes and superfoods with the debut of her new Erewhon smoothie. Promoting the launch on Instagram, Klum shared stunning poolside photos wearing a tiny blue bikini, stylish sunglasses, and a playful kiwi-shaped necklace. Standing waist-deep in water and sipping her vibrant green drink, she captioned the post: “Yummy 🥝🥝🥝🥝🥝 My #kluminator smoothie now @erewhon 😘.”
Dubbed the “Kluminator,” the limited-edition smoothie blends refreshing kiwi and matcha juice with creamy coconut milk, coconut water, and a tropical mix of organic mango, pineapple, dates, chia seeds, and maple syrup.
With Erewhon collaborations trending among celebs like Hailey Bieber and Bella Hadid, Klum’s kiwi smoothie is the latest must-try health drink making waves in the wellness world.
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Kiwi, Matcha & Glam: Heidi Klum’s Smoothie Is a Superfood Statement
Heidi Klum is giving fans an up-close look at her new Erewhon creation—and doing it in style. Earlier in the day, the former Project Runway host shared a video of herself making the smoothie while wearing a sleek, fitted white dress, blending glamour with wellness.
Erewhon also spotlighted the collaboration on their official Instagram, posting a photo of Klum proudly holding her bright green smoothie with the caption: “Introducing the Kluminator Smoothie by @heidiklum. Bright.”
The best part? A portion of the proceeds from every Kluminator Smoothie sold will go to Children’s Hospital Los Angeles—a top-ranked pediatric hospital known for its world-class care in East Hollywood. With this launch, Klum is proving that a healthy drink can do more than fuel your body—it can also help save lives.
Heidi Klum is keeping fans inspired—both in wellness and love. Known for regularly posting swimsuit snapshots on Instagram, the 52-year-old supermodel recently shared romantic beachside reels with husband Tom Kaulitz. “It’s another day for you and me in paradise ❤️❤️,” she captioned one video, showcasing the couple enjoying a sun-soaked getaway.
Klum and Kaulitz, who both hail from Germany, began dating in 2018 and quietly tied the knot in February 2019, as confirmed by People. Kaulitz, a talented musician and lead guitarist for the rock band Tokio Hotel, shares more than just romance with Klum—they share a deep emotional bond. “I’m just a much happier person,” Klum told People in 2020. “For the first time, I have a partner I can discuss everything with.”
Now, as she celebrates both love and lifestyle, Klum is adding entrepreneur to her title with the launch of the Kluminator Smoothie at Erewhon. Available daily at all Erewhon locations, this refreshing kiwi and matcha blend is not just a wellness trend—it’s a reflection of her vibrant, balanced life.
